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How to Clean Up your Linkedin in 5 Easy Steps with Senior Career Strategist Andrea Gerson

project + client + time mgmt Dec 16, 2021

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“We need to step away from trying to describe our experience in terms of what we did and instead talk about why it mattered. Why was it important? Who did it impact? What tangible improvements did you help to bring about? Then, most critically, we want to tie these things directly to the types of opportunities that you’re targeting."

Love it or hate it—we need to talk about the importance of using Linkedin as freelancers and consultants, and how this powerful tool can help grow your business. 

We sat down with Andrea Gerson—professional resume writer and founder of Resume Scripter—about how to craft a narrative specifically for our Linkedin pages now that we are out on our own, and how to make your profile shine and speak directly to your ideal clients. 

Andrea walks us through very practical examples and we go from top to bottom on a LinkedIn profile to talk about the importance of each section and how to fill it out. You will walk away with easy-to-follow tips on how to shine up that ole’ LinkedIn profile and start leveraging this very powerful networking platform ASAP!

This episode is for you if:

  • You’re wondering if having a Linkedin page is necessary to have as a freelancer or consultant (hint: yes it is).
  • You want to learn how to make your Linkedin page stand out and understand exactly what to include and leave out.
  • You’re curious about how to craft a career narrative and how to use that to build a cohesive online presence. 

About Our Guest 

Andrea Gerson has 15 years of experience working with professionals at all stages of their careers to helping find clarity, confidence, and a renewed sense of energy around telling their career stories. 

As the founder of Resume Scripter, Andrea has worked with over 7,500 professionals, many of whom have played notable roles in companies like Microsoft, Google, and the United Nations. 

Her work has been featured in Fast Company, GirlBoss, and Recruiter.com

Andrea’s superpower is helping people develop a straightforward narrative about what they’ve accomplished and what they’re capable of, specifically those with work histories that feature career transitions, caregiving apps, and self-employment. 

Links Mentioned + Other Helpful Resources

Connect with Andrea on LinkedIn 

Check out her website at Resumescripter.com

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You can ask questions, get feedback, share your wins and struggles, and more. Go to kenzacollective.com/slack to sign up!



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